Digital
Marketeers, Graphic Designers and Print Buyers are more demanding than ever. Printed material needs to be bang up-to-date and personally relevant to the individual receiving the information. And it needs to be turned around faster than ever before.
Using digital print processes, companies can have their product leaflets and brochures printed in short runs or on-demand to reduce or eliminate warehousing costs and provide up-to-date information.
Direct mail can utilise fully customized literature to generate increased response rates by appealing to the individual needs of their customers.
Marketeers of consumer goods can test various packaging designs to determine their appeal and effectiveness. Importantly, these printed materials can be available in hours instead of days or even weeks.
Digital print can be described in the following terms:
Short to Medium Run Printing | Short run has been defined as up to 1,000 copies, whereas medium run can be anything up to 25,000 items. Within the print run all items are printed the same.
Versioning | Applications that follow a common design; with some unique content or language changes for specific audiences. For example, within the total print run, various branches may have their own unique requirements such as contact details, photos etc. and different quantities. However, digital allows these to be incorporated within one total print run at very little additional cost.
Personalised and Customized Printing | This is where each copy has the option to be different. Typical applications are where names and addresses appear on the printed item. However, Centric can also vary graphics, pictures and text, all in full colour. Using our technology we can mix digital print processes to get the most cost effective means of printing items.
Transactional Printing | Financial applications that incorporate personalised and customized content plus “data-driven” graphs and charts. The Transactional Printing market is vast and multi-faceted. It is also the pioneering industry for variable printing. The millions of bills and statements that are printed worldwide—most printed in black on pre-printed shells—deploy some type of variable printing technology. This approach is effective for the mass market. Yet, for marketing professionals who want to reach high value individuals, or select demographics with select offerings, transactional printing is the solution.
Automated Fulfillment | Personalised and customized applications whose entire production is triggered and controlled automatically (e.g. Web request/fulfillment). As marketing professionals incorporate the virtues of personalised and customized printing into their standard marketing strategies, they must also integrate variable data publishing solutions directly in response to web site inquiries from their consumers.
